A visual strategist shaping purposeful brands

I’m Isabel, a visual strategist and designer who bridges research, strategy, and creative direction to build meaningful brands and experiences. I combine logic and emotion to create work that is thoughtful, purposeful, and grounded in a genuine understanding of people.

Marketing Materials

Aerial view of a large ocean wave crashing onto a sandy beach with the word 'viva' overlaid.
Brochure with mountain landscape images and text sections, including 'About Our Agency' and 'Our Current Initiatives', from the Idaho Commission on Hispanic Affairs

Branding

Person wearing white Nike sneakers and white shorts bending down to pick up or adjust a white shoebox with blue and yellow text and logo on a blue tennis court.
Cover page for Insight Idaho Brand Guidelines, featuring the Insight Idaho logo and the name Brandon D Woolf, State Controller

Research

Cartos suite logo with a dark blue background and wave patterns, including text 'cartos suite' and 'Powered by in time tec'.
A graphic displaying that 78% of teens say they are taught more about frog biology than the human female body in school, with a background of stylized frog illustrations.
Black and white photograph of a young woman with long, wavy hair, smiling and standing with her arms crossed, wearing a light-colored sweater and dark jeans against a plain background.

Interested in working together?