Idaho Commission on Hispanic Affairs
I worked closely with the incredible team at the Idaho Commission on Hispanic Affairs and with multiple colleagues at In Time Tec to bring this vision to life. I spent time speaking with people involved in the project to understand the values, traditions, and aspirations that speak to Idaho’s Hispanic community. The in-depth human research became the foundation for design decisions that reflect both pride in Hispanic culture, and progress in Idaho.
Project Type
Branding
Marketing Materials
The full brand guide can be found at the bottom of the page.
Process
First concepts
These symbols incorporated references to the Code of Laws and all of the data coming together in one place, a badge to show authority, and an eagle which represents integrity and the United States.
Final direction
After further discussion with the partner I changed directions to focus the branding on symbols of the court system.
Marketing Materials
To bring the rebrand to life, I developed marketing materials that established a cohesive, professional look and feel across all platforms. The goal was to elevate the organization’s professional presence while creating clear, approachable materials that help bridge the gap between the community and legislators.
Report Covers and White Papers
While developing the marketing materials, we also recognized the need for business development assets such as presentation slides, report covers, and white papers to help the Commission clearly communicate its accomplishments and priorities to both legislators and community members.
Full Brand Guide
This brand guide outlines the visual and verbal standards that ensure the brand remains consistent, recognizable, and impactful across all platforms.
