Vivara Lifestyle
Vivara is a lifestyle app built to combine nutrition and movement. It tracks macros, movement, and water intake to give science-backed suggestions based on your body and goals. In partnership with a UX designer and developer, I strategized and executed the naming, brand positioning, visual identity, and marketing.
Instagram Content - The primary channel used to market Vivara is organic Instagram content.
App Store Images
Part of bringing the app to market included images that show all the features the app offers in easily scannable graphics.
App Gamification
An extension of the brand was the brand elements within the app. These illustrated badges are used to track weekly progress and reward the user for the work they are putting in.
A Closer Look at the Brand
Photography Direction - Bright imagery that evokes the positive feelings of a healthy lifestyle. Focused on food, nature, action shots, and inclusive groups of people.
