All In

This self-initiated project was created to expand my experience in packaging design and explore how a brand identity can translate into a cohesive physical experience. The project allowed me to take a concept from initial research and visual exploration through to a complete packaging system, considering both the visual and physical experience of the product.

Project Type
Package Design
Branding

Person on tennis court holding a blue and white tennis racquet with a decorative design, wearing a white sweatshirt and white skirt, with trees and a tennis net in the background.

Person reaching into a white and blue game box with green balls, sitting on a dark green surface.

Person holding a blue box of all-in pickleball set with white text and graphics, including handcrafted wooden paddles.

A person holding a green perforated tennis ball on an outdoor tennis court, with a net and a sign partially visible in the foreground.

The Brand

The color palette draws from the familiar colors of a pickleball court and the bright yellow ball, creating an immediate connection to the sport while capturing its fun, social, and energetic nature. The playful line mimics the movement of a bouncing ball across the court, while the bold color combination helps the packaging stand out on the shelf and catch the attention of shoppers.

Close-up of a festive confetti banner with navy blue cursive text and light green dots on a white background.

A white and blue cardboard box with an open lid, containing printed materials or booklets with text that says "see you on the court" and "your game, your way, all in." The box and materials feature blue, yellow, and white design elements.

A tennis court diagram with a yellow line showing a tennis shot trajectory, and the text 'See you on the court!' at the top.

A lime green square background with dark blue text that says "your game your way all in".

Process & Materials

Designing for a physical object introduced considerations that aren't present in traditional screen-based design.

I considered how the customer would encounter the package from different angles, how information would be discovered, and how the sequence of opening and interacting with the packaging could contribute to the overall experience.

This helped shape decisions around placement, scale, hierarchy, structure, and messaging, ensuring the design worked not only as a flat composition but as a three-dimensional experience.

Final

The final packaging system included a box with custom interior and exterior graphics, a ball holder, paddles, and custom tissue paper. Adhesive vinyl was used for the exterior box graphics and paddle designs, while the ball holder was laser-cut from poster board to securely hold the balls and attach to the box.

This project expanded my experience with packaging design and strengthened my ability to think about how a brand can exist consistently across different environments and customer touchpoints.

A sports-themed game kit with a blue box in the background, a white card with the words 'your game your way all in,' and a game board with the phrase 'see you on the court.' The game includes yellow balls and a line graph.

Open cardboard box with blue and white decorative interior and printed words on the inside and outside, showing the lid partially open, revealing the inside of the box.

Close-up of a blue and white game box with partial text, a person wearing white sneakers holding a black device, and three green gaming pieces on a game board.

Image of a white box with motivational sports-related message and a graph. The box lid reads, "your game your way all in." Inside the box, a card says, "See you on the court!" and features a stylized tennis court diagram. There are also some circular cutouts at the front of the box. On the table to the left, there is promotional material labeled "Pickleball set" with a tennis paddle illustration. An electrical power strip with multicolored outlets is visible in the upper left corner.