Perfect Plate

Alongside a classmate, we created an app to help young adults feel more comfortable in the kitchen. The app focused on low-budget healthy meals and ways to reduce waste while cooking.

My focus was primarily on the logo creation and color selection. In addition, I created a print ad and a single-page website to advertise the app,

Project Type
Recipe Building App
Brand Identity
Marketing Materials

Open laptop on a wooden table inside a bright room, with a blurred background showing chairs and a floral arrangement.
Open magazine page with a section titled 'Perfect Plate' and a photo of a table with various dishes, alongside instructions for making creamy heirloom tomato pasta.
Two smartphones displaying cooking or recipe apps, one with a creative food-themed design and the other showing recipe details.
Pattern of various stylized fruits, including cherries, watermelon, cucumber, pumpkin, bell peppers, lettuce, and a carrot, in green, red, yellow, and orange on a white background.
Text saying 'Good for your wallet, good for your body, good for the environment. PERFECT FOR YOU!' on a white background.
Two smartphones are shown, one with a colorful illustration of food items and the words "PERFECT PLATE" on its screen, and the other displaying a food ordering app with images of dishes and recipes.
Colorful vertical pattern with green, yellow, orange, and dark teal stripes.
A logo with the text 'Perfect Plate' above an illustration of a plate with a green garnish or herb and a green pea.
Green background with white retro-style text reading "KITSCHY RETRO Reef" and smaller labels "Display Face" and "Body Text".

70’s style typefaces were chosen to co-inside with the illustration style and create cohesion within our branding. 

A colorful recipe card featuring the title 'Perfect Plate' in orange text, with a subtitle 'The All in One Solution for New Chefs' in green, and a cooking utensil illustration. It includes a message about planning meals and an orange button labeled 'Download Here and Get Cooking!'. Decorative abstract fruit and vegetable illustrations are in the background.

Process

Logo creation

01

Illustration of various bacteria and microorganisms floating above a petri dish, including green leaves, red and yellow bacteria, and small green spores.

02

Stylized abstract illustration of a colorful leaf with a brown, orange, and green design.

03

Colorful abstract shapes resembling swirling leaves or flames in yellow, green, orange, and red on a black background.

04

An abstract logo featuring three curved shapes in yellow, green, and red, arranged in a dynamic, swirling pattern.

05

Abstract graphic design with colorful, curved shapes in orange, yellow, green, and black, with small circles and a ripple effect at the bottom.

Research

For the creation of the app, I worked on strategy by researching similar apps, implementing customer journey maps, and creating a persona for our target user.

Black background with the words 'The Haunted House' in large black letters, and the word 'LAUREN' in red, bold font.