ClearSpend
ClearSpend provides a streamlined solution that enables governments to share financials. It simplifies the complexities of transparency efforts, ensuring states meet mandates and public expectations for open governance. The visual identity was developed in collaboration with another designer. Since its launch, art direction has guided the creation of brand assets and marketing deliverables, ensuring consistency and alignment across all touchpoints.
The Brand
The ClearSpend brand prioritizes clarity, accessibility, and functionality. The logo is designed to be easily recognizable and legible across digital formats, supporting users who rely on the platform for court-related financial tasks. The color palette and typography were chosen for their associations with trust and transparency, helping to create a sense of reliability without unnecessary complexity. These visual elements work together to support a consistent user experience and reflect the software’s role in simplifying a traditionally complicated process.
Project Type
Branding
Marketing Materials
Digital Campaign
Process
First concepts
These symbols reference government iconography and emphasize themes of transparency, efficiency, and time-saving—core to the platform’s purpose of simplifying interactions with public systems.
Final direction
After further development of the brand, the direction changed to symbolize the squares of data being visible to the citizens. This symbol was also selected because of its scalability and high contrast to support various applications.
Marketing Materials
Digital Marketing Campaign
Collaborating with the global content strategist and product owner, we developed a campaign directed towards citizens in several states when their legislation was in session. These ads were AB tested for verbiage and imagery.
I selected this visual direction of the first ad to show that government transparency impacts a wide range of people and requires community engagement. The second ad highlights the features of the software to engage the audience about aspects of their state government they may be curious about.
Informational Postcard
Email Campaign
This deliverable was used to inform attendees at a trade show. It was in partnership with another company, so the branding incorporates the other brand’s accent color. It simplifies the wide range of capabilities the platform offers into a small digestible card for the user. I chose to include images of the app so it would feel more approachable, and directed them to learn more rather than cramming information onto the card.
Designed a targeted email campaign for state legislators to introduce Clearspend, highlighting its ease of use and positive impact on voter perception. I led all visual design, ensuring clarity, accessibility, and alignment with campaign goals, and collaborated closely with the product marketing manager to craft strategic messaging.
Document Cover
This cover has been used in several ways including a deep dive into our process for warm leads and at the beginning of documents to improve professionalism.
Brand Guide
This was a new product and brand launch, requiring a brand guide to enforce consistency across marketing and UX/UI teams. For this brand, it was especially important to limit the use of the accent color, which was communicated clearly through both guidelines and visual examples.
Due to the sensitivity of the content, only select slides are shown.
