Court Access Tracking System
The Court Access Tracking System is a software aimed at assisting in communication within prisons in America. Creating a logo and marketing materials for them required a balance of seriousness and approachability. Through the brand sprint, we crafted a brand identity that exuded professionalism without being intimidating.
The Brand
The logo is accessible and efficient, reflecting the software's mission to streamline court access processes. The chosen color palette and typography evoke trust and reliability, instilling confidence in users as they navigate the system. Together, these elements form a cohesive visual identity that resonates with the target audience while conveying the software's core values.
Project Type
Branding
Marketing Materials
The full brand guide can be found at the bottom of the page.
Process
First concepts
These symbols incorporated references to the Code of Laws and all of the data coming together in one place, a badge to show authority, and an eagle which represents integrity and the United States.
Final direction
After further discussion with the partner I changed directions to focus the branding on symbols of the court system.
Marketing Materials
Informational Postcard
Email Banners
These deliverables are used within the website to easily and quickly communicate attributes of the platform that users most urgently need.
